XENTRA

Strategic development of Web website and performance architecture

Service:
Strategic Positioning + Website Development + SEO + Performance Advertising
Industry:
Software and Technology
Year:
2023
How we helped a technically excellent software development company translate deep expertise into enterprise-grade digital authority — rebuilding their entire go-to-market presence from positioning through to performance advertising.

+240 %

Prospects entrants

5,2 ×

Visibilité des mots clés

− 55 %

Coût par prospect

✲ Overview

XENTRA is a forward-looking software development company specializing in scalable digital solutions for modern businesses. While technically strong, the company required a refined digital presence capable of communicating expertise, credibility, and innovation at an enterprise level.

We was engaged to reposition the brand digitally and build a structured performance-ready website that supports both authority and lead generation.

Services Provided:

  • Strategic positioning refinement
  • Messaging architecture
  • UX & conversion architecture
  • Website design & development
  • Technical SEO foundation
  • Search Engine Optimization
  • Targeted advertising setup (Google & LinkedIn)
  • Analytics & performance tracking
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✲ RESULTS

XENTRA's digital presence was rebuilt from the ground up — not as a brochure for existing relationships, but as an active enterprise lead-generation system. Every service page earns organic traffic. Every campaign reaches named accounts. Every conversion point is tracked. The site now works as hard as the team does.

+240 %

Qualified Inbound Leads

Inbound leads more than tripled within two quarters of launch, driven by combined SEO growth, restructured paid campaigns, and a site that finally converts enterprise traffic.

5,2 ×

Keyword Visibility Growth

From 62 tracked ranking positions to 322 within 8 months — covering high-intent enterprise terms across custom software, cloud solutions, and digital transformation services.

− 55 %

Cost per Qualified Lead

CPL dropped from €920 to €414 through tighter Google Ads structure, LinkedIn ABM precision targeting, and dedicated campaign landing pages — not by cutting ad spend.

+170 %

Service Page Engagement

Enterprise buyers are spending 2.7× longer on service pages — a direct result of outcome-first copy, structured proof architecture, and gated content assets placed at intent peaks.

XENTRA
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Testimonials ]

Client
Feedback

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“They approached our brand and digital ecosystem as one connected system. Strategy, design, and performance were seamlessly integrated — and the clarity they brought transformed how we operate in the market.”

Maner Puyawan
CEO,
XENTRA