PLENTY
Brand Experience, Website Architecture & Performance Growth System
+185 %
Trafic organique
3,8 ×
ROAS sur Paid
− 44 %
Cost per Acq
✲ Overview
PLENTY is a design-forward brand built around atmosphere, emotion, and curated digital experience. The company required not only a refined positioning strategy and immersive website design, but also a scalable acquisition system capable of driving qualified traffic and measurable growth.
Albatros Agency was engaged to transform EKHANE’s aesthetic vision into a fully integrated digital ecosystem — combining brand clarity, premium web experience, search visibility, and performance marketing.
Services Provided:
- Brand positioning refinement
- Messaging architecture
- UX strategy & user journey mapping
- Website design & development
- Technical SEO foundation
- Search Engine Optimization (SEO)
- Targeted advertising strategy (Meta & Google Ads)
- Conversion structuring & analytics integration
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✲ RESULTS
PLENTY's transformation is the proof that brand and performance are not opposites. The brand is now more visually distinctive than ever — and more commercially effective. Every channel is measured. Every campaign is iterable. The website converts. The brand earns its traffic rather than just receiving it.
+185 %
Organic Search Growth
Built from near-zero organic presence to 68 page-1 keyword rankings in 6 months. Organic now competes with paid as a primary acquisition channel.
3,8 ×
Average Blended ROAS
Up from a pre-engagement baseline of 1.1×. Structured creative testing and server-side attribution were the primary drivers — not just increased budget.
− 44 %
Cost per Acquisition
CPA dropped from €68 to €38 through funnel-level optimisation — checkout redesign, email automation, and audience segmentation all contributed.
+130 %
Session Duration Uplift
Immersive product page design and narrative-led content keep visitors engaged 2.3× longer than before — directly correlating with improved purchase intent signals.
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Client
Feedback
“From strategic consulting to execution, the process was structured, analytical, and highly professional. The performance results exceeded our expectations and gave us a scalable growth framework.”